Mastermind: Tim Percival Shares the Media Game Plans of the World’s Best Coaches

Tim Percival – the communications strategist behind England Rugby and the British & Irish Lions – joins Inside The Mind of Champions to unpack how elite leaders manage the media when the pressure is on.

From shaping the narrative in high-stakes moments to handling crises, social media storms, and those curve-ball questions that can derail a reputation, Jeremy and Tim reveal the playbook used by world-class coaches like Jürgen Klopp, Emma Hayes, Eddie Jones, and Tony Pulis. It’s a sharp, behind-the-scenes look at how top performers influence perception, protect their team, and keep control of the story, with practical lessons you can use in any boardroom or briefing.

Read Tim’s book here

Learn more about Sporting Edge’s Winning Mindset for Leaders Programme here Winning Mindset for Leaders Programme - Sporting Edge