Mastermind: Turning Swim England's Culture of Fear Around with CEO Andy Salmon

CEO of Swim England, Andy Salmon, joins Jeremy Snape for a candid conversation about transforming a troubled sporting organisation. In the wake of scandals involving bullying, body shaming, and safeguarding failures, Andy was brought in to reset Swim England’s culture and vision.

You’ll hear honest reflections on the scale of change required, the importance of owning past failures, and Andy’s journey to co-create new values and a vision with Swim England’s wide-ranging community. With insights from Professor Roger Steare on ethical culture, the episode explores how real change is built from both strong values and tangible, consistent behaviors.